When the founder of the brand Kristina Jeanneret was a little girl, she created a fantasy for her to play—a magic world where nothing was impossible. There she could fly like a bird, dive like a mermaid, and walk on the clouds—this was her universe of unlimited freedom and joy. To get into this fascinating world, Kristina invented a password: “Samsares”. She liked the way it sounded—mysterious and exciting—like the word from an ancient language, inviting one to take the risk and enter the unknown. Over time, this password became her symbol of confidence and a trigger that still brings back the feeling of freedom, lightness, and ease from her childhood game. 

Kristina’s vision was to create jewelry imbued with the same youthful, liberated energy that conveys the joy of being your true self. This intention comes to life through a unique palette of inspirations from symbolism, mythology, and the fascinating universe of precious gemstones. Fostering freedom, playfulness, and lightness, the designer twists precious gemstones with an audacious, modern take, creating jewelry that embodies a more relaxed and fun approach to luxury.