When the founder of the brand Kristina Jeanneret was a little girl, she created a fantasy for her to play—a magic world where nothing was impossible. There she could fly like a bird, dive like a mermaid, and walk on the clouds—this was her universe of unlimited freedom and joy. To get into this fascinating world, Kristina invented a password: “Samsares”. She liked the way it sounded—mysterious and exciting—like the word from an ancient language, inviting one to take the risk and enter the unknown. Over time, this password became her symbol of confidence and a trigger that still brings back the feeling of freedom, lightness, and ease from her childhood game. 

Kristina’s vision was to create jewelry imbued with the same youthful, liberated energy that embodies the spirit of freedom and the avant-garde attitude. This intention comes to life through a unique palette of ideas that explore symbolism, archetypes, and the fascinating universe of precious gemstones. The visual identity of the brand evolves from creative codes that find inspiration in the Art Deco, tribal style, and the aestheticism of underground cultures. Combining exceptional materials and exquisite craftsmanship with the codes of street style, Samsare’s jewelry embodies a more relaxed, liberated, and fun approach to luxury.