Samsares World
Samsares is a contemporary fine jewelry brand creating modern heirlooms with a spirit of irreverence.
Interwoven with layers of meaning and symbolic references, Samsares jewelry is made to be discovered, combined, and collected as a collage of personal treasures.
THE PHILOSOPHY
Each piece of jewelry balances the tension between geometric precision and lightness, creating a distinct visual language that unites strength with softness, past with modernity, and refinement with playfulness.
Sophisticated and irreverent,
Samsares jewelry is created for women who are drawn to unconventional luxury and seek
distinction without taking themselves too seriously.
THE FOUNDER
Founded in Switzerland in 2023 by Kristina Jeanneret, Samsares emerged from the designer’s memories, imagination, and lifelong fascination with jewelry as an expression of self.
Kristina is a former surgeon who became a designer following her creative calling and her passion for precious gemstones. She created a distinctive vision of jewelry with a liberated, irreverent spirit, rooted in the belief that creativity unfolds through free play.
THE ORIGIN
Samsares was named after a childhood fantasy. As a child, Kristina created a secret magic world where reality was shaped by imagination and the freedom of play.
To enter this hidden realm, Kristina created a password: Samsares. To her, it sounded like a mysterious ancient chant, as though it had always existed, waiting to be discovered.
Years later, Samsares naturally became the name of Kristina’s creative universe, shaped by the same freedom of imagination, curiosity, and liberated, irreverent spirit.
THE CRAFT
Each Samsares creation begins with an emotion that gradually takes shape in a sketch.
From there, the design is brought to life by master artisans and specialized ateliers that combine traditional craftsmanship with modern expertise. Gemstones are selected for their distinctive beauty and character.
Precious materials, exceptional craftsmanship, and storytelling come together to shape jewelry pieces that are meant to become precious tokens of personal mythology.
THE PURPOSE
Today, Samsares exists as a creative universe unfolding through permanent collections
and bespoke creations. Each collection is conceived to convey irreverence while remaining rooted in legacy and tradition.
