Samsares 2024 campaign takes inspiration from the powerful goddess Athena and features the eponymous collection to celebrate the woman’s confidence and strength. Like Athena, a woman wouldn’t fight to conquer and vanquish but would forcefully defend what’s dear and just to her.
This collection taps into the warrior’s aesthetic, featuring a spear and a shield which are Athena’s symbols of power and protection. The softness of the pear cut and the austerity of sharp geometric lines blend, creating jewelry pieces that are at once delicate and fierce.
The Athena collection features three gemstones: the diamond, the ruby, and the pink sapphire. The diamond as the central stone sets up a luxurious minimalist effect, while the pink sapphire adds a soft, feminine touch. Jewelry pieces with ruby are made for the passionate woman who loves more extravagant style.
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